Digital Vertical ‘B/R Open Ice’ sets up fan activation at Florida Georgia Line House
It’s back outdoors for the NHL and new national broadcast partner Turner Sports as TNT will broadcast the 2022 Stadium Series game between the Tampa Bay Lighting and the Nashville Predators live from Nissan Stadium in Nashville.
This is the second outdoor game Turner Sports has produced with the NHL in the past two months, including that bitterly cold Winter Classic in Minneapolis on New Year’s Day.
“These types of events are so special and the NHL is so good at putting them on,” said Lee Estroff, Director of Technical Operations for Turner Sports. “We’re only four months into the first season of our NHL package and it’s been an incredible learning process and events like these are great fun.”
Although it was a rainy week in Nashville, Estroff said conditions looked much more favorable for a crew that wouldn’t have to deal with sub-zero temperatures and an Omicron surge this time around. The show promises to be another big show, as Turner filled Nissan Stadium with about 40 cameras in total, while parking four full-size production trucks in the compound.
The camera arsenal includes 12 super slow mos, a pair of RF handhelds, a SkyCam, AnkleCams in the corner panels, and SkateCam, a shallow depth of field camera on a gimbal. The camera will be controlled by veteran ice camera op Zac Laszuk. There are also weather-appropriate airship plans.
The show will be cut from NEP’s Supershooter 9, an IP-based, 1080p HDR/4K compatible mobile unit. On the front bench, the game will be directed by NHL on TNT lead director Paul Hemming and produced by Joe Whelan. Accompany them will be veteran technical director Paul Harvath. Helping manage complex technical plans with Estroff are Chris Brown, Turner Sports Vice President of Operations and Technology and Technical Manager Jeff Millett. Overseeing the audio plan is longtime hockey A1 Tim Dunn.
On air, Kenny Albert will serve in game-by-game functions alongside analysts Eddie Olczyk and keith jones.
Studio coverage remains in Atlanta
As part of its coverage, the NHL on TNT will host a one-hour pre-game show that will originate from Turner’s new NHL studio at its Techwood campus in Atlanta.
While the studio show has a full truckload on location in Nashville, it’s primarily used to funnel over 30 live streams to the control room in Atlanta. There, the team will have full communications with on-site camera operations and can cut their own broadcast.
Pre-match coverage will begin at 6:30 p.m. ET with an hour NHL on TNT Face Off presented by Verizon pre-game show. Host Liam McHughwill be joined by Wayne Gretzky, Rick Tocchet, Anson Carterand Paul Bissonnette.
The studio team will return for the Lexus First Intermission Report, the Discover Second Intermission Report and a 30-minute post-game show.
B/R Open Ice hits the road for the first time
Bleacher Report is also on hand in Nashville, providing additional digital and social coverage of the festivities. The B/R Open Ice vertical celebrates its first on-site activation by taking over the iconic Florida Georgia Line House an iconic bar on Nashville’s famous Broadway street.
In addition to providing visiting fans with live music, giveaways, and more, B/R will produce live content for the B/R app and their various social channels. The scene will likely be streamed live on linear broadcast as well as NHL Network’s Jackie Redmond will report from this location throughout the day.
Jennifer Zudonyi, Senior Director, NHL Marketing for WarnerMedia andEvan Sporer, content strategist for B/R Open Iceplayed a key role in driving Bleacher Report’s presence in Nashville.