National Geographic celebrates the incredible art of photography with the launch of its new property called Your Lens. By incorporating director and TV personality Karan Johar, the brand provides a platform for its fans; encouraging them to share their best photos and be featured on National Geographic platforms: TV channel, social media and a specially organized website – www.nationalgeographicyourlens.in in India.
Each image has the power to take you on a journey of emotions – to move you, to inspire you and to touch your heart. Recognizing and acknowledging the essential role that emotions play in capturing an image, National Geographic brings Your Lens to life with the concept of – What Moved You Today. With it, the brand inspires fans to share their story of what moved them while taking a photo through their cameras. Some captures are known to uplift and nourish the soul, while some images have the ability to move you to tears and National Geographic celebrates all of those emotions and images through your lens.
Watch the promo here.
“National Geographic has always held a very distinctive and revered position in photography. Our iconic photographs and groundbreaking imagery have inspired our audiences for decades; offering new perspectives and revealing the world in a unique and amazed way. Over the years, our fans have often included us by tagging us in their stories and their beautiful captures. With Your Lens, we are strengthening this relationship by offering them a dedicated and broader platform to celebrate their passion and be part of our brand that they love and admire. And we’re excited to partner with Karan Johar, a filmmaker who understands the power of emotions, to encourage anyone with a camera to continue sharing their stories with us, ”said Kevin Vaz, President and CEO, Infotainment, Kids and Regional Entertainment Channels. , Star & Disney India.
“National Geographic as a brand is truly iconic and I have always admired the remarkable and striking visuals they share with the world, inspiring millions of people. This association is so special to me because it is an extension of my passion for the camera and who I am as a person. As a filmmaker myself, I believe that an image has the power to move your soul and to express so many emotions. The premise of Your Lens is extremely exciting as it gives everyone the opportunity to show off their creativity and be featured on a prolific platform like National Geographic. I urge all photography aficionados to grab their cameras and take this opportunity, ”said Johar.
Entries will be evaluated by established National Geographic explorers, as well as some of the country’s renowned photographers such as Prasenjeet Yadav, Deepti Asthana and Poulomi Basu, who will select the images to be featured from October 2021. Spread across a variety of themes Such as breathtaking scenery, majestic wildlife, thrilling adventures, lively festivals, characters and portraits and many more, the best images will be featured on National Geographic TV channel in India, social media platforms, which matter today 10.8 million subscribers in India and a visually stunning website – www.nationalgeographicyourlens.in – which was specially created and designed for Your Lens.
National Geographic Partners LLC (NGP), a joint venture between The Walt Disney Company and the National Geographic Society, is committed to bringing premier science, adventure and exploration content through an unrivaled portfolio of assets media.