the National Hockey League (NHL) has formed a multi-year partnership with Clutch which becomes the official online used car retailer of the sport in Canada.
Marking the first time the online car retailer has been an official sponsor of a major professional sports league, the collaboration provides the company with exclusive marketing rights and designations that aim to connect the brand to the NHL and to its fans through marketing, digital, and social media channels.
Effective immediately, the Clutch brand must be displayed in “camera viewable” virtual on-ice advertisements during all 2022 Stanley Cup Playoffs and 2022 Stanley Cup Final games broadcast on Sportsnet in Canada.
“We are thrilled to welcome Clutch, the future of online used car retailing in Canada to the NHL family,” commented Kyle McManNHL Senior Vice President, North American Business Development.
“We look forward to creating impactful fan-centric programs while delivering major brand exposure during the Stanley Cup Playoffs with a growing and innovative Canadian brand.”
Additionally, Clutch said it is launching a 2022 Stanley Cup Playoffs – Clutch Giveaway contest where two fans can each win two tickets to a 2022 Stanley Cup Playoffs first round game of their choice, by spending money , flights and two hotel nights in the city. of the chosen game.
“We are thrilled to launch this incredible partnership with the National Hockey League,” added Whitney BellVice President of Marketing at Clutch.
“There’s nothing that connects Canadians like our love of hockey, and we look forward to sharing our best online car shopping experience with Canadian hockey fans over the next few years.”
The partners have concluded that they will also collaborate to create content to engage fans and consumers across broadcast, digital and social media platforms controlled by Clutch and the NHL.