RENO, NEVADA, USA, April 12, 2022 /EINPresswire.com/ — Beacon Media + Marketing has released a guide on how therapists can market their consulting practice online. Mental health professionals who moved to online services after the pandemic need to change their marketing strategy.
No longer having a physical location means they can’t use Google My Business for location searches. Therapists need to optimize the SEO of their websites to rank high in search engines. Adding location keywords to their site allows them to show when people are looking for therapists in their area.
Mental health practices need to have a big online presence because that’s the first impression people have. The website and social media profiles should highlight the firm’s brand across all platforms. This helps to effectively communicate the mission of a therapist’s practice and how they might help someone.
Creating a marketing strategy should include SEO-optimized content for the website and blogs. Being active on social media, providing educational videos on YouTube, or creating an educational podcast will also increase the likelihood of being found.
Here are some tips for marketing an online consulting practice:
1. Identify a niche to target.
2. Know a target audience to optimize the SEO of their platforms.
3. Create an excellent website that provides the necessary information.
4. Write blogs to be SEO friendly and resourceful.
5. Use social media to showcase the firm’s brand.
6. Use advertising tools to increase brand awareness.
7. Network with other mental health professionals.
8. Use social proof to stay in line with an established brand.
9. Use video to reach new audiences.
10. Invest in a good camera setup for therapy sessions.
Following the tips provided above can help online consulting practices market themselves effectively to generate new customer leads.
Beacon Media + Marketing is an award-winning digital marketing agency with offices in Anchorage, Alaska and Reno, Nevada. He helps businesses grow, scale and prosper, and delivers sustainable, measurable results to his clients across America. Beacon offers a full suite of digital marketing services including PPC advertising, social media posting, blogging, SEO, website development, video, and more. Visit the Beacon Media + Website Marketing to learn more.
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